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Two great, palpitating, exciting news:

Mainly with the purpose of promoting the hinoki aroma cards campaign, I started the official bartokdesign instagram page! For all instagram fans please visit the link below:

https://www.instagram.com/bartokdesign/

alternatively, link to your instagram account and look for the user: #bartokdesign.
Please share the images of the aromacards! The success of the campaign depends on you.

Second news:
Update about the indiegogo campaign: AAAAAAgh!!!
We are almost there but there are only 3 days left. I still need to collect 500 US$ (25%).
Please share the link below. Your help is crucial!

https://igg.me/at/hinoki-aroma-cards

Thank you and All the Best//

iacopo

The “hinoki aroma cards” campaign had a slow start but is picking up and I am now hoping we can reach the goal! See -> https://igg.me/at/hinoki-aroma-cards

We are 37% funded but have only one week left… Please spread the word!

Here below I am reporting a mail exchange I had with a fellow “japanese lover” who kindly replied to my newsletter. I think that many people feel uneasy about “crowdfunding” all together. I would like to hear everybody`s opinion about!

Question:

Hello Iacopo,
You are a very busy man….
I see your mails I see the info but I am not understanding what you are
doing?
You need venture capital for the new aroma cards from what I understand.
What market is there for the cards ?  Where I am based in *****, I do
not see one, Therefore I would like to know more.
Please give me a short 1 paragraph of what you envisage.
Thanks for response when you can.
Kind regards,

*****

My answer:

Dear *****,

Thank you for your interest.
Crowdfunding is a new (not so new anymore…) system.
It is not only for raising capital. I am doing this project on indiegogo mainly for 4 reasons:

1) it helps me to promote the project (and my brand) thru social media and newsfeeds. Promoting a “product” may feel pushy but promoting a “project” is more interesting and creates involvement.

2) it helps me to study the market needs. By developing a product thru the advice and ideas of the end users, I end up with a more evolved and better targeted product.

3) if I get the campaign funded, the product itself will be more convincing as it could win the heart and obtain the commitment from many people.

4) ultimately, it helps me to broaden my avatar. I am devoted in helping the traditional crafts (not with donations, but with a new market for their skills)  + I believe our society needs a more human and sensorial culture.
My activity in the production of wooden bathtubs helps me progress in both missions. But japanese crafts is not only ofuro bathtubs and I am interested in exploring new markets.

I think there is a huge market for motivational message cards.
https://www.google.co.jp/search?q=motivational+cards&ie=utf-8&oe=utf-8&client=firefox-b-ab&gfe_rd=cr&ei=UEV-WJ2cG6fU8AeGm6vgCg

Additionally hinoki cards allow you to bring always the aroma with you!
Also they are more resistant and noble than paper.

This is my thought.
I would appreciate to hear your opinion!
All the Best//

iacopo

How about your opinion? Please comment below!

(Photo courtesy of Simon Wearne)

Being an apostle of japanese ofuros and traditional woodworking technique enabled me to become acquainted with other fellow japan-lover “gaijins”. I correspond with Leonard Koren, Ricky Swaczy and Bruce Smith. I also have the honor of knowing the work of Douglas Brooks: a builder (or I should say “The builder”) of japanese boats.
The making of japanese bathtubs originates directly from boat building. The sawing technique, all the joinery and details (such as the use of copper plates or wood skin) are borrowed straight from the “funa-daiku” (boat carpenter) repertoire.

(Photo courtesy of Douglas Brooks)

Brooks resides mostly in USA but travels often to Japan. He is due to come on january 10th in Takamatsu to build a boat for Ritsurin Park. Then he is planning to build a boat for a museum in Gifu prefecture in may.
I hope I can catchup with him.

Meanwhile, if you are interested to have a specific information or have a project that may require a japanese traditional boat, please let me know.

Here below are some links to Douglas works, photos and book.
http://www.douglasbrooksboatbuilding.com
http://blog.douglasbrooksboatbuilding.com/
www.instagram.com/douglasbrooksboats

(Photo courtesy of Douglas Brooks)

This card consists almost entirely from material I received from a client I consider like a dear friend.

I especially like the phrase that life is precious and every moment should  be lived “consciously”. The more “deliberately” you experience and feel these moments the more fully (= happily) you will enjoy this year and the years to come!

I am dedicating you also two other yo-ji-juku-go idiomatic phrases that contain facets of the same concept:

★　sho-gyou-mu-jou: all things are in flux, nothing is permanent

★　mei-kyo-shi-sui: (be) serene as a polished mirror and still water

Of course you can find the two quotations in form of hinoki wood aroma cards.

Check the indiegogo campaign here: https://igg.me/at/hinoki-aroma-cards

Again, happy new year and may the 2017 bring you one step closer to the realization of your dreams!

iacopo torrini

Our client R. sent us more pictures of his superb house in Apollo Bay, Victoria.
Apparently it is available as a kind of Air B&B so if you are in the area you may want to experience the house with great open views and the japanese bathtub!
http://www.greatoceanroadholidays.com.au/accommodation/2064

More pictures below
(more…)

With the help of many advice and insight I received thru friends and comments by mail and thru the google survey I think our aroma cards took the right shape!

This super-seeds the previous posts.

1) for this edition, I will focus on japanese idiomatic expression “yojijukugo”

2) 6 cards make one set (priced as 5 cards so one card is free. All old perks will be upgraded.)

3) 2 sets are available. It is also possible to have 6 cards with the same message. Let me know.

4) To avoid accidents the corners are rounded (5mm radius)

This is it for now! Please go to the indiegogo page to understand about the development of the idea and this campaign!

Well, I think this does not need may explanations.
I tried to make a simulation with the yojijukugo idea and I love it!
Please let me know what you think.
I am now considering to prepare 3 sets of aroma cards with mixed messages.
Of course it is possible to get the 3 sets and assort the full collection.

I do not want to make more than 12 because of the costs of productions.
But please let me know if there are some you like or some you do not so I might replace them.

set 1 includes the cards ABCD
set 2 includes the cards EFGH
set 3 includes the cards IJKL

Please check https://igg.me/at/hinoki-aroma-cards
for more details!