News

a beautiful japanese ofuro. Who`s taking a bath here?
and, what is the cameraman doing with my hinoki bathtubs … ?

Last week I was interviewed for fuji television, the media coverage of the “new wave of the japanese bathing culture” is rising … and there I am in the spotlight again 🙂 !

they filmed in high vision the grain of our beautiful kiso valley hinoki.
Ikeda san was not so happy about entereing in the ofuro together…
But the hinoki fragrance made him relax almost instantly

The VTR will be broadcasted on 4/25 in the morning news on Fuji television (national programming) and will also contain an interview with a client from L.A.
I will keep you posted!

Here are some strips from the program broadcasted last month on the japanese TV.

The carpenters father and son work on the corner joint by creating a precise tongue and groove

the convex part is hammered for a precise fit. Once the wood is wet the two planks of wood hug eachother thus creating a perfectly watertight joint

the bottom inner perimeter is completed with the insertion of a pad made of hinoki bark which has sealant and bactericidal properties.

most of our tubs are “copper bottomed” for optimal performance and durability. Here is our client from California enjoying the bathing ritual…

and here are other testimonials from the 17 countries wordwide where we have references.
Lastly, a reference from Rome-Italy, in an apartment just meters away from the Colosseum.

Our carpenter is so happy to see that his creations are appreciated by people living so far away…!

Please look here for an extract of the video:

Yes, today is the day. The primetime TV program featuring two of our ofuros used abroad will be on air tonight. But… WAIT A MINUTE!…
I was so surprised to see this full color advertisment on the morning paper!!
“CAUTION THIS IS CALIFORNIA”

Channel 19, a major TV broadcasting company in japan contacted with reference to our hinoki bathtubs…!
They run a very popular program: “Wafū Sōhonke” which would translate “total Japanese traditional house”. They make a show every week (with rebroadcasting on saturdays) about japanese traditional crafts. -> -> http://www.tv-osaka.co.jp/ip4/wafu/

They shoot 2 locations where our tubs are installed, in Italy and California.
I am also looking forward to see it and hear the clients`s comments !!

The program will be aired on 2/16, see more details here below:

Show Title：Wafu Souhonke – Produced by TV Osaka/Aired Nationwide by TV Tokyo
On air Every Thursday Night 9:00PM～

Aired Date: February 16th, 2012 (Thursday) 9:00PM 1.5hour Special
Cast: Takeo Chii, Hisako Manda, Takahiro Azuma and more
Show Summary) Through this show, we are reporting the “Heart of Japan” to our audience.
We want to reconsider “Japanese Culture” that we think we know, but we actually might not.

Project Title: Made in Japan Products That Are Found in the World-Part 2

Project Summary:
The skills and quality in goods created in Japan are kept by the Japanese craftsman and those are not only recognized in Japan but also in the world. Japanese products are utilized in unexpected places in the world. This project is a part 2 of a search of those unknown “Made in Japan” goods in the world.