hadaka no tsukiai in your hot springs?

Well, “Hadaka no tsukiai” means literally “interact while naked”

It is a centuries-old tradition for Japanese businessmen to cement business relations by bathing together at a hot spring. No sexual factor here: bathing together implies a more personal connection than just a cold and formal work relationship. Also, the idea of being naked together communicates an image of not having anything to hide, transparency, and vulnerability.
I guess that discussing business in the onsen (hot springs) was also a way to ensure that nobody was hiding a weapon (or in modern days: to ensure the other party is not recording with the phone…)

But the hot springs fever is definitely spreading worldwide.
Here are some quotes:

“The demand for thermal/mineral springs tourism worldwide will increase 14.3 percent a year through 2027, according to the 2023 Global Wellness Economy Monitor. The report notes that the U.S. has the sixth largest hot springs market in the world, one that expanded 24.1 percent between 2020 and 2022.  Yet, the sector is still underbuilt in the United States.” – from Hospitality Investor

“One of the big transitions is the interest in investment in large-scale renovations. Investors are looking at revamping the entire design of the resorts very consciously, and in doing that, are not just adding rooms and pools, but other wellness activities as well.” – Jessica Meath, Hot Springs Association

I would like to close this newsletter with a …hadaka no tsukiai business proposal!

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Let`s virtually take off our clothes and soak in the steamy water. Let`s first relax by contemplating the vegetation, the rocks and the sound of flowing water.

My business proposal is:
if you are a Hot Spring owner or have a friend/acquaintance that is involved in Hot Springs, please write me an email. We can develop a win-win business relationship together.

More in detail:
■　one business model I have in mind is to provide tubs to spa owners without profit – in exchange for referrals to the spa customers.
■　Other possible collaborations would be for the resale of our essential oils, pocket onsens, accessories etc.
■　And of course, I am also looking forward to hearing your ideas about it!
please write at iacopo -> japan <at> bartokdesign <dot> com
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