Let’s bring this stunning piece of furniture to the world together.
I like to stress this concept because it is the most important point you need to understand about this product.
Please try to make a google search about “daybed”. It is a niche. A golden niche. Of course there are some low-cost models by IKEA or Amazon.
Some designs are country, other modern, other are DIY.
But please, let me know your opinion on this: if you were the CEO of your company and wanted a simple sofa to keep in your private office which could also serve as a bed for a quick nap. You only need one, right.
Not two, not three, just one.
Here is the question: would you settle for a 500 USD item?
Or would you look for a more luxury and/or personalized item?
How would you reply to another CEO visiting you in your office?
…”I just got it from IKEA at 399.99″…
Would it be OK for you to have this conversation?
Thank you for the simulation exercise.
If you felt as a CEO who wanted to an item able to state his personality, to speak for his taste and policy… well, I think you are in good company.
There are more daybeds in the 5,000-15,000 USD range than you can imagine. Think of the timeless designs of Lecorbusier’s LC5 or Mies` Barcelona. There are many heavenly refined models by scandinavian designers such as Poul Kjaerhold, Ben Erikson, Carl Hansen, Martin Høgh Olsen or Craig Bassam and Scott Fellows. You can browse these items on the internet.
It depends on your personal taste, you may find your favorite.
But for the people still looking for something more rare, bespoke, unique, with the SU~ we are offering 2 yummy unique features:
I trust you will be able to find also other markets but just keep in mind you will definitely have an edge with the 2 categories above.
The discerning minimalist is looking for a striking statement piece to place carefully in his or her Japanese-inspired home.
Minimalist Japanese homes typically don’t have a lot of furniture in them but when they do, it’s a simple yet stunning piece such as the Su~ Daybed.
A classic piece such as a daybed is at home in a modern environment where wood adds warmth to the room. The leather cushion is timeless and can be a little bit edgy and unexpected in a family home.
Place the Su~ Daybed in your office to greet clients over coffee and sneak in an energizing nap after a long evening at the desk.
Imagine lazy afternoons in front of a picture window, perhaps overlooking a Japanese garden, cozy with a throw rug and the newspaper.
The luxury buyer has an appreciation for fine craftsmanship and attention to detail. He or she is seeking products or experiences that are simply not available to the masses.
This buyer has exquisite taste and has been waiting for something like the Su~ Daybed to come into his life. He relishes the fact that the wood from which it is made is somewhat rare – keyaki (Japanese Zelkova) and chosen for its beauty.
He is not one to brag but he cares about the details. He will be impressed that the Su~ Daybed is made according to centuries-old Japanese furniture-making techniques and does not include even one metal part – incredible! It’s definitely a talking point. No nails, no bolts or screws, just beautifully shaped wood.
for the specs, photos, diagrams and description of the traditional japanese carpentry techniques, refer to the pitch page:
Use these keywords in your product advertising to capture the right niche market for this unique and luxurious piece of furniture.
luxury, bespoke furniture, custom-made furniture, wooden furniture, leather, wood, handcrafted, bespoke, artisanal, minimalism, minimalist furniture, statement piece, zen, built-to-last, one-of-a-kind, original design, Japanese woodworking, Japanese carpentry
Please do not hesitate to contact me with any questions or problems.
Let’s be successful together!
I am Iacopo Torrini, an Italian architect and designer living in Japan. My company, Bartok design, custom-builds interior furniture items such as wooden bathtubs, sliding doors and the Su~ Daybed. My passion lies in sharing the history and traditional craftsmanship of Japan with the world.
We have been in business for more than twenty years and have an established reputation for superior quality and exceptional customer service. I invite you to get in touch with me directly so we can get to know each other and you can share the story of these wonderful Japanese products with your discerning customers.
pitch page: https://bartokdesign.com/su-daybed
thank you page: https://bartokdesign.com/suu-daybed-thanks
youtube channel: https://www.youtube.com/channel/UCsCkOuYREAs0db3tt_DLppA?view_as=subscriber
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