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a little more patience…

Update a bout the indiegogo campaign: I am brushing up the details and plan to open the doors between 18:00 and 20:00 Japan time.
Keep an eye on this post if you do not want to miss the early bird special package!

UPDATE OF 19:55: Well, we are almost there but still need few minutes.
I will send the link to the Indiegogo campaign to our mailing list @ 20:30 and will post it to this blog @ 21:00 JST.

See you in one hour!

UPDATE OF 21:00:
Sorry for the wait, our indiegogo campaign just started!
http://www.igg.me/at/pocket-onsen

Please follow the link above to know more about our new 250 years old “special reserve hinoki aroma oil” and the “pocket onsen” kit to enjoy the japanese bath experience from your home.

As usual, I am eager to hear your feedback, so please let me know your opinion by email or thru the comments section of Indiegogo.

I appreciate all your effort to spread the word about the campaign!
All the Best//

iacopo


Watch the video:

This explains how the oil is made:

ofuro for london artist

We had the privilege to build this ofuro for a famous London based artist.
The tub is in asnaro wood and has a high base to conceal the drain.

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The ofuro is equipped with a removable internal seat.

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Here are the specs:

material: japanese Knotless (quartersawn) Asnaro wood bathtub

sizes: L1500mm x W750mm x H850mm (ext. dim.) 735mm(deep)

details: T-shape corner, wooden dowels, no top frame (t42mm planks) – sloped bottom
natural oil apron, Iron brand at front top-right

accessories include an Asnaro wood traditional cover 770x214x18 (7pcs) and Hinoki traditional stool (300x180x200H)

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see you in Paris!

It is official: our indiegogo campaign will kick off on 9/3 and will close on 9/26 (lasting 24 days.)
The product is still mysterious (a part for the 1200 of you in the mailing list)

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The additional news is that I will go to Paris on 9/10 and participate to the commercial fair “spa meeting”.
I hope I will have the opportunity to promote the campaign.

Anybody in Paris on sep 10? I`d love to meet you: free to send me an email at japan@bartokdesign.com
I think I will wear a yukata, so you can`t miss me.

Please stay tuned!

results of survey on new (mysterious) product

on 8/28, I lauched a survey among all of you who purchased hinoki products or got in contact with me in the past 10 years.

I was frantic and wary about how to start and target the Indiegogo campaign starting on 9/3(and the product is still a secret for many…!)

The results of the survey were mind-blowing.Many of you kindly answered, shared your common-sense, wisdom, insight.I received so much encouragement and many gold nuggets which no doubt will decide the destiny of the campaign.

The main doubts on the packaging, number of items and price target produced split results, but it really gave me the guidelines to define the details of the campaign.

anket-results

But the real mine of gold is in the free comments that you generously and passionately shared with me. The results database will be shared by email to all participants.

For the curious (who did not participate in the survey), here are some comments:

1) Difficult to answer the last question since I haven’t had the chance to try the instant onsen experience!

2) I think it’s great idea. Also beautiful colorful pouches! T.

3) It’s a lovely idea, your problem may be how to differentiate from competitors (it’s an easy concept to copy). As a name, instant Ofuro is obviously more correct but instant Onsen is more appealing. Pricing is difficult and depends on the market. I live in Singapore and mix with other expats. I used to live in Tokyo as an expat and we were always looking for gifts to give people back home, this would have been a nice souvenir too. As a gift especially for someone special, if the fabrics of the bags and workmanship are of high quality I would probably pay more. Also where the bags are made could have an influence on the price. E.g. If they were made by a community that is trying to recover from the tsunami then I would find that ‘added value’ and again pay more. I presume the hinoki balls will be made by yourselves? For me it is important that the workmanship is ‘Made in Japan’ not China etc! Good luck!

4) “I enjoy using our hinoki bucket and ladle set.
Perhaps with the hinoki balls you would need to offer another product, that being a small bottle of hinoki oil to reinfuse balls after a period of use…
This is a novel and pretty gift idea. I could imagine using them in a Japanese theme Pot Pouri (I am from Victoria, Australia)”
See more comments here below:

5) great idea 🙂

6) “I think the pricing and naming depends on your target market.
If it is for people outside Japan, then with postage, they are going to be expensive.
Good luck!”

7) It seems to be done with good quality products. I don’t know anything about costs of the item, but looks like a nice Christmas japanese flavoured present. Price? 50 – 60 €?

8) “I’m not sure I understand what the kit will be but here are a few thoughts:
If you want people to put 3 balls into a tub, it is too few. 8 is a lucky number in China (and perhaps other cultures). That to me would seem like a minimum.
The only pouch with a contrasting string is the 2nd. I think it makes it stand out from the other 3. Perhaps you should use a contrasting string for all the pouches.
The word “”instant”” is not very elegant or “”luxury””. My impression of instant is “”instant coffee”” which is tastes terrible. I never drink instant coffee.
You need a more luxurious term or one that simply makes people feel good about having the “”onsen”” or “”ofuro”” experience at home. For non-japanese customers you may need to use “”hot spring”” instead because they won’t understand onsen or ofuro.
Finally, you could suggest the balls as a “”massage”” item. That you can roll the base of your feet on the balls while you are in the tub.”

9) Depends on what is included. It is hard to say without seeing the product. Also it is difficult to tell the scale of the balls. I think you should focus on keeping the style as Japanese as possible. Particularly as these would make great gifts in the west. I think you’re pattern is a great traditional pattern that would appeal to a lot of people including both sexes. I’m not crazy about the word “instant” as it feels a little cheap to an experience that is so luxurious. But that is just my opinion. I don’t like 4 balls either (I would call the actual balls Ofuro Orbs) I would try for 5 but depending on their size, 3 may be fine. Maybe different names for different audiences? For Americans maybe “ZEN BATH.. the Ofuro experience”. It’s clearer to a westerner and the word zen conjures up thoughts of tranquility and exotic locales. Also as you grow could develop new experiences “ZEN BATH…. the _______ experience. Your work is beautiful, concentrate on this product living up to that style and quality… Just some quick thoughts…best of luck! T. P.

10) I love hinoki and I look forward to the day when I can afford ofuro in my house. I like this idea of yours. Number of balls is dependant on aroma. If they are strong then three will suffice.

11) It’s not entirely clear what the product is, so it’s not so easy to provide good feedback, and is there one product or several?

12) Great idea!

13) Three is a nice number if that’s enough to create the smell of hinoki in a tub. I’m not sure about the name. It would depend on whether people know what the words mean. Is onsen more commonly known or is ofuro. I would guess onsen, but I don’t really know.

14) Very interesting idea. Good luck with your project.

15) Fun gift idea.

16) “If you’re marketing to american market, most are not familliar with the japanese terms ofuro or onsen. -at least not readily. It’s different if they’re allready searching for it, but it seems you want to attract people who aren’t aware of hinoki and its aroma.
3 balls for pouches, but small hinoki box may be a nice option- I would expect to pay more for that, and I would expect to see 4 balls if its in a box.”

17) “I love this idea & would definitely give these as gifts, as well as get a set for myself.
Bag material idea- I recall seeing textures linen (& maybe silk, too?) face cloths when I was in Japan & then again at the Muji stores in NYC. Maybe something like this, related to bathing, would be appropriate?
Other materials – there are so many Japanese textile traditions. Maybeshibori”

18) “Dear Iacopo Torrini, You produce amazing bathtubs and utensils for bathing relaxation, we’ve been admiring your work. This idea of the Ofuro wood balls is good to promote the ofuro tradition, in a way similar to Proust’s madeleines which evoked the qualities of an intense and beautiful experience. I wish you all the best for this endeavor, Sandra
How big are the spheres? They should have a perfect size like the hikaru dorodango”

19) What is the “special product” in the kit?
20) “もし、檜の形が何種類かあって好きなように選べるともっといいと思います。(数も形も組み合わせ自由なのが理想)
例えば、ハートとか星とか動物の形とか数も好きなように選べるといいな、と思いました。
 あと、袋はかわいいけど実際使うとなると檜ボールをお風呂に使った後この袋には入れないと思います。濡れているし乾かすために箱とか台とかなにか置いて乾かせるものの中に入れるかしたほうが、個人的には実用的だと思いました。例えば、箱も檜で石鹸ケースのように水が切れるようになっているようなものとか。”

and many more!

hinoki aroma water

I am very proud to present a new product.
As you know hinoki essential oil has relaxing, aromatic and bactericidal properties.
For this reason it is often used in aroma diffusers or spayed in the air as an ambient aroma.
Since the oil does not mix with water, the essential oil needs to be diluted in ethylene (ethyl alcohol) before adding it to the water.
But there is a more natural, easy to use and multipurpose way to create an aroma water.
In case of hinoki, it is as simple as… buying the aroma water!
Aroma water is a by-product of the distillation of oil and already contains the aromatic particles.
It can be readily used and you can even spray it on your face. Hinoki water mist is a very popular skin tonic in Japan and Korea and is used before makeup to moisturize the complexion while controlling the sebum secretion.
For more details check also the label in the photo below.

hinoki-aroma-water.jpghinoki-water-label.jpg

For purchase please inquire at: japan@bartokdesign.com

Survey for Indiegogo campaign

Dear friends, dear deep-Japan lovers.

As it leaked from some previous posts, I am going to start a crowd-funding campaign to develop a new product. One aim is to bring the ofuro culture to a broader public.
Another aim is to bring to the world a mind sizzling new sensation.

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Is it too obscure? You will have to wait until next week, september 3rd when we will launch the campaign.

There are still some details I am working on and I really would appreciate to hear your opinion.
I sent a mail to all our previous customers with a link to the survey page.
If you are willing to contribute, just subscribe to our mailing list in the box to the right –>

Thank you, I really appreciate your help!

iacopo torrini ~

hinoki reserve (250 y.o.) oil

This oil was developed thru a crowdfunding campaign run in the fall of 2014.

Please take a look here for the campaign page: http://www.igg.me/at/pocket-onsen

As of january 2015 I have about 200 bottles on stock and out of it I think I will keep about 50 for myself. Once it is finished I do not know yet if I am going to produce it again. If you are interested to try it or test the difference, please hurry…


The oil can be used in the bath (we recommend to pour on hinoki orbs or wood blocks and place in the water) or in your aroma diffuser.
The aroma is very different from normal hinoki, I would describe it as spicier and milder at the same time.
You can purchase it thru Paypal or contact us.

– HINOKI ESSENTIAL OIL – RESERVE (250 years old)


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hinoki essential oil

Hinoki oil is obtained by steam distillation of hinoki wood trunk pulp.

On the left you can see our small size testing drum which holds 500g of wood chips.
Steam is made go thru the wood chips like a large perculator. The steam then condensate in water with some oil content in emulsion (see in the picture on the right.)
No addictive or chemical is used. After reiterating the process 4 times, the yield is about 1% which means that 1Kg of hinoki contains about 10ml of essential oil.

HINOKI ESSENTIAL OIL

hinoki-oil

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foot bath

By popular request here it is! The wooden foot bath for your daily relaxation.

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It is lightweight and easy to store so you can use it where you want when you want.

Check also the bathroom accessories page on the shop for more products.

hinokitiol + hinoki oil

Hinoki aroma oil is the beloved delicate, citrus-scented quintessential japanese essential oil.
But ironically it does not contain hinokitiol. (The name originates from the fact is was first isolated in Taiwanese hinoki, on the other hand it is widely contained in hiba cedarwood)

Hinokitiol is the miraculous terpenoid with high bactericidal power. It is even effective on penicillin resistant nosocomial infections such as MRSA, and it is all natural!
We provide hinokitiol powder in you can add to the oil (in 5%, 10%, 15% concentrations) for enhanced skin care and skin healing performance.

PRODUCTS LINE:

We sell 100% pure japanese hinoki oil (extracted thru steam distillation of the trunk heartwood) in 10ml bottles. We also offer bottles of pure hinokitiol crystals in 1.0g bottles.

INSTRUCTIONS:

To contain the costs and to provide always fresh stock, we discontinued the pre-mixed hinoki oil + hinokitiol but offer the 2 products together in a value package.
You can prepare easily the enriched hinoki oil at your home.

  1. Remove the drip cap from the hinoki essential oil bottle
  2. Cap it and warm up the oil in bain marie
  3. Pour the hinokitiol powder inside with the aid of a small pad or toothpick and mix it with the hinokitiol to obtain the desired concentration. Adding 1g of hinokitiol to 10ml of hinoki oil would give you a 12% hinokitiol solution. About 6 times the concentration present in hiba oil.

You can apply the oil directly on the skin (try first a small amount) or place few drops in water used for washing or in the bathtub. Remember that oil becomes soluble in water when mixed with ethanol (ethyl alcohol). Please purchase separately ethanol at your drugstore.

hinokitiol-+-hinoki-oil

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